Genre classification is crucial for how media companies organise, market, and distribute content, as well as conduct audience measurement. However, the process is inherently challenging…

In today’s digital landscape, a single piece of content—whether a movie, TV show, or song—often exists in multiple versions. From director cuts and remastered editions…

As we enter 2025, it’s remarkable to reflect on how much technology has evolved in just 25 years. The pace of technological advancement since the…

2024 represents the beginning of MetaBroadcast’s measurable Environmental, Social, and Governance journey. With strategic customers inquiring about our commitment to sustainability in late 2023, we…

In today’s digital-first world, media companies rely on more than just great content to succeed. Detailed, accurate, descriptive metadata ensures video programs reach the right…

Media and Entertainment companies managing and delivering video are under massive pressure to operate with reduced budgets, improve cross-enterprise efficiency, enable new use cases to…

When it comes to metadata management and supporting the needs of video delivery platforms, genres are always top of mind. Why?  Genres are essential because…

IBC 2024 is just around the corner, and we anticipate ongoing attention on artificial intelligence. We believe in AI’s promise but also recognise that the…

Metadata is the backbone of video delivery workflows. However, acquiring and consolidating relevant data for content libraries poses a unique and complex set of challenges.…

Jamie Mackinlay, CEO

They say hindsight is 20/20. When I joined MetaBroadcast as CEO two years ago, it was clear that the company had…

Optimising your metadata investment is crucial as budgets tighten and pressure mounts for improved operating margins. Metadata management is a pragmatic approach to controlling the…

As a business, MetaBroadcast is committed to reducing carbon emissions across its business. Atlas, our cloud-based active metadata platform, provides metadata management for broadcasters, streaming…

‘Good’ metadata provides additional context and information about data that makes it more useful, organized, and discoverable.  Good data removes ambiguity, increases data transparency, and…

Imagine a metadata repository of high-quality contextual data describing individual titles within a content catalogue. This is the goal of all media organisations. However, each…

Jamie Mackinlay, CEO

It’s January 2024, and many of us take a moment at this time of year to reflect on the year just past…

If you are a media organisation, you are facing the headwinds of a market in transition. This is the result of the shift from traditional…

The ramifications of the recently resolved WGA strike and the ongoing SAG-AFTRA strike in Hollywood are still unknown, but if past performance is an indicator…

Author: Andy Johnston

The importance of automation in metadata management for media organizations cannot be overstated.  With so much data available across so many sources,…

Author: Jamie Mackinlay

This has been a tumultuous summer for the media industry. Studios are facing the harsh reality of declining profitability.  Changes in go-to-market…

It is not an overstatement to say that consumers love video. According to PWC, there will be 14.5 million Pay TV subscribers and 45 million…

Sports fans are so-named because they are fanatical about their chosen teams or athletes. Whether it is English Football and American Basketball or individual golfers…

Being in the business of metadata management means we’ve processed, reviewed and improved the quality of a lot of descriptive data. While our cloud-native platform,…

The options for viewing TV series, movies, concerts, sporting events, news and documentaries are greater than ever. Whether it’s via familiar linear channels or streaming…

CONTENT ITSELF IS NOT ENOUGH

Content aggregation is the name of the game for all video service providers. They may disagree with the term aggregation,…

Consumers are easily distracted. Data scientists and media analysts believe the average consumer has an 8 second attention span. This highlights the challenge facing video…

Welcome to 2023! We hope your holidays were merry and bright. We start this new year refreshed and ready to embrace new opportunities.

As a…

Is a new TV on your Christmas list?  If so, you will likely have even more options for watching video content. Your new TV will be…

“Let’s find something to watch tonight” is a common phrase in many households. However, the ability to find just the right program can be challenging.…

A scientific experiment performed in 2000 by psychologists Sheena Igyengar and Mark Lepper, took a straightforward look at how to solve the challenge of choice…

As streaming providers have become content creators and visa versa, the volume of content available to consumers has increased dramatically. Today, audiences have innumerable options…

Data is at the heart of most of the decisions we make on a daily basis. What time do I need to pick my son…

2021 was one of the biggest years for streaming yet. Media streaming was up 21% since Q3 2021 and hit streaming shows are breaking out of…

Online entertainment platforms are becoming more aware of the critical role metadata plays in their success. Without a metadata database to back up this knowledge,…

One of the major hurdles for entertainment streaming and content discovery services is organising and collecting metadata.

Metadata is critical to success in the online…

We can all agree that metadata plays a vital business role regardless of your use case. Here’s one question that needs to be considered carefully…

It wasn’t too long ago that digital terrestrial TV seemed to have anything and everything you could ever want to watch. But in 2021, this…

The entertainment world is changing. 

Is that too much of an understatement?

Few industries have been completely turned over in the way that entertainment has.…

No one will disagree this year has been surreal. Due to the Covid lockdowns in most parts of the world, consumers have spent more time…

With video streaming services like Netflix, Amazon Prime Video and Disney+ on the rise, there is more content available for viewing than ever. These streamers (or Over…

With thousands of hours of video content uploaded to the internet on a daily basis, there is no dearth of media and entertainment content. While…