Genre classification is crucial for how media companies organise, market, and distribute content, as well as conduct audience measurement. However, the process is inherently challenging…

In today’s digital landscape, a single piece of content—whether a movie, TV show, or song—often exists in multiple versions. From director cuts and remastered editions…

As we enter 2025, it’s remarkable to reflect on how much technology has evolved in just 25 years. The pace of technological advancement since the…

2024 represents the beginning of MetaBroadcast’s measurable Environmental, Social, and Governance journey. With strategic customers inquiring about our commitment to sustainability in late 2023, we…

In today’s digital-first world, media companies rely on more than just great content to succeed. Detailed, accurate, descriptive metadata ensures video programs reach the right…

Media and Entertainment companies managing and delivering video are under massive pressure to operate with reduced budgets, improve cross-enterprise efficiency, enable new use cases to…

When it comes to metadata management and supporting the needs of video delivery platforms, genres are always top of mind. Why?  Genres are essential because…

IBC 2024 is just around the corner, and we anticipate ongoing attention on artificial intelligence. We believe in AI’s promise but also recognise that the…

Metadata is the backbone of video delivery workflows. However, acquiring and consolidating relevant data for content libraries poses a unique and complex set of challenges.…

Read our article published in the Spring 2024 MESA Journal.

Jamie Mackinlay, CEO

They say hindsight is 20/20. When I joined MetaBroadcast as CEO two years ago, it was clear that the company had…

Optimising your metadata investment is crucial as budgets tighten and pressure mounts for improved operating margins. Metadata management is a pragmatic approach to controlling the…

London, 24th April 2024 — MetaBroadcast, the leading metadata management provider for broadcasters, streamer services, and Pay TV operators, today announced that it has been…

As a business, MetaBroadcast is committed to reducing carbon emissions across its business. Atlas, our cloud-based active metadata platform, provides metadata management for broadcasters, streaming…

London, 27th March 2024 — MetaBroadcast, the UK’s leading metadata management specialist, announced today that it has been awarded a three-year contract renewal by RadioTimes.com,…

MetaBroadcast, the leading metadata management specialist for broadcasters, streamers and Pay TV operators, has expanded its executive leadership team with the announcement of Andy Johnston…

‘Good’ metadata provides additional context and information about data that makes it more useful, organized, and discoverable.  Good data removes ambiguity, increases data transparency, and…

Imagine a metadata repository of high-quality contextual data describing individual titles within a content catalogue. This is the goal of all media organisations. However, each…

Gracenote programme metadata and content IDs delivered through the MetaBroadcast active data platform broaden Barb’s coverage, speed ratings reporting  

London, December 7, 2023 –…

Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to…

If you are a media organisation, you are facing the headwinds of a market in transition. This is the result of the shift from traditional…

The ramifications of the recently resolved WGA strike and the ongoing SAG-AFTRA strike in Hollywood are still unknown, but if past performance is an indicator…

Author: Andy Johnston

The importance of automation in metadata management for media organizations cannot be overstated.  With so much data available across so many sources,…

Author: Jamie Mackinlay

This has been a tumultuous summer for the media industry. Studios are facing the harsh reality of declining profitability.  Changes in go-to-market…

It is not an overstatement to say that consumers love video. According to PWC, there will be 14.5 million Pay TV subscribers and 45 million…

Being in the business of metadata management means we’ve processed, reviewed and improved the quality of a lot of descriptive data. While our cloud-native platform,…

CONTENT ITSELF IS NOT ENOUGH

Content aggregation is the name of the game for all video service providers. They may disagree with the term aggregation,…

Consumers are easily distracted. Data scientists and media analysts believe the average consumer has an 8 second attention span. This highlights the challenge facing video…